I have always been someone who thinks beyond the task at hand and to the larger impact of decisions and the things created. Recently, I did a little project for my buddy Pierre who works at a local electronic repair shop – www.LandMelectronics.net. This little website has been a great test environment for me. This time the job took about a day. This morning, with a fresh browser I observed the effects of the website changes had on SEO.
Their old site was a clunky thing that I did in 2006 so they really needed an upgrade. This time I choose a WordPress, Bootstap 3.0 enabled theme that of course is responsive (meaning mobile-friendly). I implemented Google maps, made sure they where set up with SEO friends urls, description META tags all good, titles just right, etc. I then moved the site to my account on BlueHost which simply ROCKS!
Before the site change, I noticed that L&M Electronics had fallen off the search results of Google. A week after the site launched, they now come up on the first page for all kinds of search terms – ‘san francisco receiver repair’, ‘san Francisco autio repair’, ‘stereo repair sf.’ As well as simply “L and M Electronics.”
While Google states it does not take into account responsive designs into SEO and that it does not hurt.
From my anecdotal trial, I have a feeling that Google prefers responsive design. Google is in the business of serving up quality search results. It makes them look good when your website looks good on all devices. Even though the content on this website was exactly the same, it helps to make a new website. Google likes current information and a new website gives them the impression that the site is being maintained.
If you need to upgrade your small business website, just call or email. Here to help out.